Marathon vacations, or "mara-cations", have been steadily gaining more popularity in the last few years. These are part of the wider run-cation travel trend, which covers everything from race sightseeing, guided trail running, organised runs and self-guided running routes.
Rising interest in fitness among Gen Z and millennial travellers, especially women, has supported the boom in mara-cations, with Accor’s 2025 Travel Trend Report highlighting a 50% surge in searches for “workout holidays” in the last year.
