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Evening Standard
Evening Standard
Lifestyle
El Hunt

From Taylor Swift to Fred Again.. gig ticketing has become a nightmare: how can we save it?

If you’ve ever tried to bag gig tickets to see any of music’s biggest stars, you’ll know that securing the precious goods can often involve a journey into live music’s own Inferno. The circles of torment range from crashing sites and near-instant sell-outs to developing tennis elbow from smashing the refresh button.

With touts deploying bots to buy up tickets en masse to sell (often at hugely inflated prices) on the secondary market, and ticketing sites struggling to handle the enormous demand, emerging victorious feels like completing a tough mudder.

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