The saga of the OneLove armbands that were going to be worn by a number of team captains has been annoying and frustrating from start to limp finish. In many ways, the clamp down by Fifa on the wearing of them is ironic, too, because everyone within the federations who put together this show of support has worked hard to build a new OneLove brand almost to detach from the rainbow, to dilute and depoliticise an issue that is unavoidably political.
The whole episode was disappointing because even the most watered-down attempt to show that football should be an inclusive and welcoming space was too much. For Fifa to threaten players and the federations for trying to promote a symbolic message of unity, togetherness, tolerance and inclusion goes against all the values and principles that it says it stands for and wants to promote as the global governing body of the game.
