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Jinhyun Cho, Senior Lecturer in Translation and Interpreting at Macquarie University, Macquarie University

From Squid Game and Physical: 100 to K-pop and BTS, translation is central to tectonic shifts in global cultural consumption

BTS Netflix South Korea
Netflix

The Korean reality survival show Physical: 100 has become a global hit, topping Netflix’s non-English lineup in just a week following its premier on January 24 2023.

The name of the show says it all: 100 contestants with superb physiques participate in a variety of challenges to win 300 million Korean won, equivalent to A$335,000.

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