From sold-out Adele tickets to an elephant for your wedding: the perks of banking with Coutts

Coutts bank on the Strand near Charing Cross Station in central London. Photograph: Antonio Olmos/The Observer

Coutts isn’t just any old bank, its chief executive, Peter Flavel, has been keen to tell anyone who asks.

If you’re rich enough to have an account – customers need to hold at least £3m in savings or borrow or invest at least £1m – the bank promises to provide not just a dedicated bank manager but also a concierge, or “lifestyle manager”, to help you “start enjoying life the way you want it and turn good experiences into unforgettable, great ones”.