When it comes to global fashion brands, it doesn’t get much bigger than H&M. Aside from being a fixture on the streets of every major city, it often pulls inspiration from places around the world. So it made sense for the Stockholm-based label to unveil its latest Studio collection, which is inspired by São Paulo, in London.
H&M kicked off London Fashion Week with H&M&180: The London Issue—a 70-model, 700-guest, genre-bending style extravaganza—at 180 The Strand. The iconic Brutalist venue was the perfect backdrop for the runway-show-turned-after-party. It girls like Gabriette and Emily Ratajkowski flocked to the front row as a new crop of supermodels (including Lila Moss, Alex Consani, and Paloma Elsesser) debuted the Autumn/Winter collection and British singer Lola Young (of viral-TikTok-audio fame) serenaded the crowd with a surprise performance.
