From Protein Snacks to £5 Coffee: Spending Habits Defying the Cost-of-Living Crisis

Matcha drinks are fueling the wellness trend, with younger consumers embracing energy, self-care, and lifestyle branding. (Credit: Daria Strategy)

UK consumers are continuing to cut back on everyday spending amid ongoing cost-of-living pressures, according to recent data reported by the BBC News.

However, sales of small 'treat' items such as takeaway coffee and protein products remain resilient, highlighting a shift towards a more selective, lifestyle-driven pattern of spending.