Daisy Amodio has helped arrange 3,500 engagements all over the world - and revealed the super rich spend up to £800,000 popping the big question. She has even helped a porn star propose to his girlfriend, posting naked photos of them around the room for their special moment.
This Valentine's Day, the 40-year-old has 11 proposals planned. Her prices start at £1,000 but bespoke customised packages can cost much more.
She once lit up the whole of Times Square in New York with photographs of the couple and she also beamed, 'Will you marry me?' onto Niagara Falls. Among her most memorable proposals was abseiling down a cave in the Lake District to set up a candlelit dinner, a prank drug arrest, the porn star proposal and a Cats-themed ceremony.
The proposal expert claims she has a 100 per cent success rate and has never witnessed anyone say no. Most of her clients are straight men, she said, who want beautiful views, candles and violinists.
Daisy, who runs Proposal Planners from Balham in London, said: "Essentially our job is making people happy and helping them make the first major milestone in their life. It's a major deal, there's a quite a lot of pressure. We just create personalised moments tailored to that couple and it takes us all over the world."
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Daisy found her calling when she helped her brother, Danny, plan his proposal 12 years ago. "He didn't know what to do," she said.
"I planned this huge treasure hunt around London, and he proposed at sunset - she said yes. I thought, 'Wouldn't this be a fun job?'"
Daisy started Proposal Planners in April 2012 and now has a team of seven women who have planned 3,500 proposals all over the world. One of her priciest proposals cost £800,000.
"The client wanted his face beamed on the Eiffel Tower but this wasn't possible, so I called Disney Paris and we hired the castle out to have fireworks," she said. "They hired a private jet to do something different on every continent.
"In Times Square he wanted to do a prank, so we had dressed up NYPD cops and got them to say, 'You're illegal, show us your passport', and then all the screens changed to photos of them.
"The proposal finished in Niagara Falls with their faces and, 'Will you marry me?' beamed onto the water."
The team ensures they individualise each engagement to the client. Daisy said: "A man came to me and said how much his partner loved Cats.
"I hired a cat cafe in Shoreditch, and I made 50 cat outfits that waiters wore. We had a jazz singer performing a Cats song and a dance."
In 2016, Daisy helped a porn star pop the big question to his fellow porn star lover. She said: "We displayed naked photos of them all over the room in a very pretty way."
Some clients don't take the romantic route and would rather scare their girlfriends before getting down on one knee. Daisy's team planted oregano on a woman as fake marihuana before she was approached by fake undercover police officers. "They led her to a line-up of suspects and her partner was there to propose," she said.
Another time, Daisy abseiled down a cliff in the Lake District, through mud and water with a backpack and a table, chairs, candles and champagne attached to her. She said: "The man said how much she loved going caving and I was terrified.
"So, I abseiled down with a huge rucksack, a table, chairs and champagne. I had to army crawl through mud and water. It looked beautiful in the end."
Daisy claims the most popular locations to pop the question for her clients are Dubai, London, Paris and Iceland. She said: "Most men get the ring and just have no idea how to do it and need our help and they put in so much effort."
Her tips for the perfect proposal -
- Location, location, location - it doesn't have to be an expensive place, but somewhere that is important to you both
- Be thoughtful - the little things matter, it doesn't have to cost the world it just needs to mean a lot to you both
- Capture the moment - whether you have a professional photographer, videographer or a friend
- Try and make sure she has her nails done
- Plan what you're going to say - even though the woman never remembers, which is why it's good to have a video
- Don't put it on Instagram before you've told your family
