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Fortune
Fortune
Keith Ferrazzi, Wendy Smith, Dan Roberts

From pilot mania to portfolio discipline: how the best companies are escaping AI purgatory

ferrazzi (Credit: courtesy of Ferrazzi Greenlight)

According to the now well publicized MIT-affiliated research and reporting, fewer than 5% of enterprise AI pilots ever deliver measurable business value. The other 95%? They’re still stuck in what we call AI Purgatory: exciting demos, scattered pilots, and vanishing trust.

For the past couple of years, corporate leaders have been sprinting into the AI era with a mixture of urgency and anxiety. Boards are calling. Investors are asking. Competitors are announcing. And CIOs, under immense pressure, have responded the only way they knew how, by launching pilots. Lots of them.

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