It could be argued he'd done it already with his Brit wins, epic sell out arena shows and blinding Glastonbury debut, but Sam Fender definitely cemented his Geordie icon status on Friday when he announced he's playing a massive gig at St James' Park next summer.
As giant Newcastle United flags continue to be waved in his honour at shows like the ones at at the Utilita Arena and O2 City Hall Newcastle, North Shields musician Sam has been flying the flag for Tyneside on an epic scale for four years now, with his star rising higher and higher with each and every new career high he achieves.
The thing with Sam is that, while he's won a Brit, played Glastonbury, supported Bob Dylan, forged a close friendship with Elton John and even had the chance to play Ariana Grande's love interest in one of her music videos (which he turned down!) you're just as likely to see him having a few pints down the local or, just like what happened, this past weekend, getting a breakfast from a Whitley Bay takeaway.
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