From Nike to Apple: which US brands could be hit hardest by Trump tariffs and what’s at stake?

Customers walk past the Nike store at Central World mall in Bangkok, Thailand. Nearly 60% of Nike’s total sales come from outside the US. Photograph: Lauren DeCicca/Getty Images

Donald Trump’s “liberation day” tariff war has so far wiped trillions off the market value of publicly traded companies, with the sweeping border taxes of up to 50% poised to wreak havoc on businesses across the world.

US-based global brands from Nike to Apple have suffered some of the heaviest falls in share price and market value, as investors react to fears of price increases and a potential slowdown in consumer spending. Here, we examine some of the most exposed industries and brands.