When you receive a text message that simply reads: “Want to go to Morocco?,” you say yes first and ask questions later. I believe my actual words were “uh F*** Yeah”.
The purpose of this trip, media relations expert James Nixon explained, would be to go where few media trips have gone before, and, of course, to test some new product in the process. This intimate trip consisted of four journalists, a photographer, a brand ambassador, Nixon and a guide crew. The crucial local knowledge and logistics for this trip was handled by Collin Daulong, founder of bike touring company KC&E Adventures, and his team of local Berber guides and drivers.
On the bike, the latest Hammerhead Karoo unit was our guide through the vast and ever changing landscapes while Fjallraven provided us with the apparel and bike bags necessary.
