
As an avid and lifelong Sex and The City fan, I couldn't help but wonder... is there a deeper meaning behind Sarah Jessica Parker starring in UGG's Autumn/Winter 2025 campaign? The actor was unveiled as the new face of the cult Southern Californian brand just days after the final-ever episode of And Just Like That aired earlier this year—and it feels anything but coincidental.
Instead, it reads as a fabulously full-circle moment. One that marks the end of one chapter for the actor—namely, the Manolo Blahnik stiletto-filled Carrie-verse—and an intentional step in another, wonderfully unexpected direction. It's worth noting, too, that SJP Collection, Parker's namesake shoe brand best-known for its glamorous heels, is currently in the process of winding down.