Steven Bartlett might be a visionary entrepreneur but he’s all-too aware that having vision isn’t enough on its own. As part of a partnership with Adobe Express, the quick and easy content app, he’s now on a mission to show people how to turn their vision into actionable steps with the help of a carefully-conceived manifesto that aligns with their goals and values. Calling it the “Manifest-o Method”, the idea is to provide a framework that can help guide entrepreneurs in their early stages. As he put it in an interview with Adobe: “Manifestation without action is like setting your car’s sat-nav without turning the engine on.”
When creating the Manifest-o Method, Bartlett, who is probably best known for The Diary of a CEO podcast and his appearances on BBC Dragons’ Den, drew on his own experience of creating and designing a business manifesto for his podcast company, Flight Studio, using Adobe Express.
So how does a manifesto differ from an ordinary business plan – or, indeed a mission or vision statement? Adobe senior vice-president Claire Darley describes it as something with much more personal resonance. “A manifesto goes beyond the structure of a conventional business plan,” she says. “It’s a declaration of belief, intention and purpose – focused on aligning your thoughts and actions to bring your vision to life.” It also draws heavily on the self-help idea of manifesting.
