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International Business Times UK
International Business Times UK
Entertainment
Andrea Tode Jimenez

From Magic Mirror To PR Nightmare: 5 Reasons Why Disney's Snow White Is A Costly, Tone-Deaf Disaster

Once touted as a modern reimagining of a beloved classic, Disney's live-action Snow White and the Seven Dwarfs has instead become a cinematic cautionary tale. Earning a disappointing £33.1 million ($43 million) on its opening weekend — against a bloated budget of £161 million ($209 million) — the film has floundered both critically and commercially. Compared to hits like Beauty and the Beast, which took in £275 million ($357 million) during its debut weekend, Snow White's performance has raised serious questions about the studio's strategy.

According to The Telegraph, it marks one of Disney's worst openings for a live-action remake. Meanwhile, Rotten Tomatoes audiences have slapped it with a meagre 43% approval rating. In an era where nostalgia sells and franchises dominate, Snow White has seemingly missed the mark on every level — from casting and storytelling to marketing and timing.

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