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Latin Times
Latin Times
Entertainment
Clara Espinoza

From K-Pop to the Ballot Box: Inside the Fandom Push Shaking Brazil's 2026 Presidential Race

Fans of South Korean group BTS gather outside a public venue to express their enthusiasm and await the appearance of the group's members. (Credit: Photo by Yuri Cortez/AFP via Getty Images)

The Briefing

  • The "Fandoms com Lula" coalition brings together fan communities for BTS, Taylor Swift, Beyoncé, Lady Gaga, Anitta and others, mobilizing tens of thousands of followers on X and Instagram to chip away at a roughly 2.22-million-vote first-round deficit.
  • Vice President Geraldo Alckmin participated in a major pro-Lula rally on São Paulo's Avenida Paulista on October 11 — the same afternoon fandoms marched in force alongside the president in a demonstration the campaign billed as the "March for Democracy."
  • The movement's primary target is the more than 33 million eligible Brazilians who sat out October 4's first round, plus roughly 6 million who cast blank or null ballots; none of the artists named by these fandoms have endorsed Lula.
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