“A real war broke out for the first time in 15 years, and we had planned ahead of others,” said Barun Das, chief executive officer of TV9. “That’s our editorial supremacy – that we could predict the events.”
It was this “editorial supremacy” that led to Hindi news channel TV9 Bharatvarsh’s much talked about coverage of the Russia-Ukraine war. Russia invaded Ukraine on February 24, and the channel immediately started telecasting live updates from the ground immediately, replete with graphics of atom bombs, fighter planes, and headlines warning viewers about the end of the world.
