Bearing lactonic accords, sparkling fruits and touches of savoury spice, a myriad of new perfumes landed on my desk this winter season, but these 9 stood out from the crowd - and look set to be very impactful on the trends and launches still to come.
In such a fast-paced world, it's hard to keep track of newness. Trends, as quickly as they emerge, can fade into yesterday's news, becoming dated or simply passing us by altogether, unseen and uncelebrated. Beauty launches can sometimes feel that way. They hit the shelves, and then a week later, something else arrives to pinch their spotlight. They are easy to miss, but we, as a team, make it our business to note them and give flowers where they're due.
