Walk into any health store, scroll through TikTok, or browse the shelves of your favourite beauty retailer, and you’ll be met with a familiar promise: that a pill, powder or potion could be the secret to glowing skin, boosted energy, or even inner “detoxification.” Among the most hyped are chlorophyll – the green pigment in plants now found in trendy waters and tinctures – and collagen, the protein hailed as the holy grail for youthful skin and strong joints.
But how much of the buzz is backed by science? And how much is just clever marketing dressed up in green juice and glossy packaging?
