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Creative Bloq
Creative Bloq
Technology
Natalie Fear

From camo couture to MAGADonald's: how merch defined the 2024 presidential election

Presidential candidate merch .

There have been countless memorable moments from this year's presidential race, but nothing showcases the candidates' contrasting styles quite like the abundance of political merchandise. As one of the most accessible ways for fans to show their support, campaign merch has been central to both parties in the political race, embracing the weird, wonderful and delightfully unexpected (but mostly weird).

When we look at iconic brands, uniqueness is the defining factor that gives each identity its legendary status. Whether it's Kamala's camo hat craze or Trump's bizarre McDonald's-inspired merch, these quirky pieces have been a defining element of this year's campaign train – but how do the candidates compare?

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