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International Business Times

Sport

Callum Turner

From Cable's Early Rise to FAST's Global Future, Cathy Rasenberger Champions Free Live Sports for Every Fan

Cathy Rasenberger (Credit: Free Live Sports)

Cable pioneer Cathy Rasenberger has lived through the full arc of modern television. In the early 1980s, she was among the pioneering executives at ESPN, convincing skeptical advertisers that live sports could make cable viable. Today, as Co-Founder and Co-President of FLS (Free Live Sports), she finds herself at another inflection point, this time ushering in the era of FAST (Free Ad-Supported Streaming Television).

"I started at ESPN in the early days of cable," Rasenberger reflected. "I witnessed what live sports did to drive the success of cable television. And now, I'm watching that same disruption happen all over again with FAST."

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