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The Economic Times
The Economic Times
National
Rishav Chatterjee

Seven boys widened India's door to South Korea and everything changed

BTS India South Korea Narendra Modi

For decades, South Korea's biggest exports to India were easy to identify: Samsung smartphones, LG televisions and refrigerators, Hyundai cars and Kia SUVs.

Today, South Korea is selling India far more than electronics and cars. Korean skincare fills shelves at Nykaa and Tira. Kimchi, ramyeon and gochujang are now stocked by supermarkets and quick-commerce platforms. BTS concert screenings are drawing packed multiplexes.

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