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The Guardian - UK
The Guardian - UK
James O’Malley

From broadband to moorland: how giffgaff is helping nature thrive

Two walkers on restored moorland including new moor grass and trees, Kinder Scout, DerbyshireDistrict, England, UK
Walkers on restored moorland in the Peak District – giffgaff is investing in planting sphagnum moss, which helps store away carbon. Photograph: Martyn Williams/Alamy

The Peak District is one of Britain’s natural treasures, known for its rolling hills, moorland and spectacular gorges. Stretching across Derbyshire and reaching the edges of Manchester and Sheffield, the national park depends on the collective care of all individuals, the government, and businesses, too.

In a bid to make conservation as intrinsic to its everyday operations as network security and customer service, giffgaff has recently launched a number of sustainability initiatives. This includes key partnerships with advertising agencies, cinema chains and climate solutions platforms that will directly benefit the Peak District.

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