In a world driven by fleeting trends, Asian beauty routines are proof that centuries-old rituals go way beyond vanity. Sure, it doesn't take more than a few scrolls on #BeautyTok to find yourself watching yet another video about Korean skincare, Japanese haircare or Chinese makeup. Yet, despite their recent rise in popularity, the Asian-inspired beauty industry boom doesn't quite capture the heritage-driven meaning behind each step.
To some, a gua sha is just a skincare tool that de-puffs and sculpts the contours of the face, but in Chinese tradition, it's a practice tied to circulation, healing and energy flow. Similarly, collagen supplements might be all the talk in the wellness world, yet in Asian culture, drinking bone broth has long been seen as a nourishing ritual for both beauty and vitality.
