Back in 2017, I wrote a piece about the problem with period product branding. At the time, there were quite a lot of problems to write about. Period products mostly didn't actually show any blood, or anything that looked like blood, and instead used blue liquid to show how absorbent they were.
A woman putting a sanitary towel into her pants had only just been broadcast in an ad for the first time, and familiar tropes about wearing white trousers, rollerskating and feeling ashamed of your period abounded.
