It's been impossible this week in the Hunter to avoid Knights mania as fans paint houses, attend training sessions in their thousands and break into spontaneous chants of "New-ca-stle, New-ca-stle" any time of day.
However, the mania has spread beyond the Hunter's borders. Indeed, it's even travelled to the other side of the globe.
On Sunday, Newcastle-raised primary school teacher Murray Bruce was receiving some puzzled looks as he and his family roamed around some of London's most famous landmarks, such as Big Ben and the London Eye, dressed in Knights colours.
Mr Bruce moved to Hoddesdon, a town 36 minutes north by train from London, after marrying his English wife Magraid in 2016.
While he says rugby league fails to register much interest in Hoddesdon up against the saturation of English Premier League coverage, he's planning a breakfast party with family and friends to watch the Knights and Roosters grand final on Sky Sports.
For Mr Bruce, who grew up at Caves Beach, it's also an important occasion to celebrate his Novocastrian roots with his English-born children Henry, 8, and Adelaide, 6.
"I'm trying to really instil that sense of identity for them, that Newcastle sense of identity," Mr Bruce said.
"We watched the '97 game the other day, and my son was like, 'No way'. I said, 'With 20 seconds left Darren Albert comes in.'
"My kids are really getting a sense of identity for them, because I live here now, and that's a choice that we've made for our family, but I will never lose that part of me, that home part."
The Knights are very much ingrained in Mr Bruce's childhood.
When the Knights qualified for the NRL grand final on Sunday through a herculean effort against Penrith, his thoughts were immediately with his late grandmother.
Shirley Farmer died in August last year and was a hardcore Knights fan, having been a member since the club's inception in 1988.
"She was that classic Novocastrian," he said. "You'd go in her room; she's got the throw rug, which is the Knights' playing kit, and she's got the Knights pillow and the Knights umbrella."
Some of his fondest childhood memories are accompanying his grandmother to Knights games at the old Newcastle International Sports Centre with the eastern hill.
"The Knights for me, that's the connection with that woman and family, and the memories are really, really strong.
"So I'm pretty pumped for this weekend."
The dedication of some fans is mind-blowing.
Portugal-based Knights fan Matt Rabbitt is expected to arrive in Sydney on Thursday to attend the grand final.
Mr Rabbitt, who has spent the past 11 years living in London and more recently near Lisbon in Portugal, paid $2000 for return flights.
"I was inspired to come back, as I've been a lifelong fan and always try to get to games whenever I am back in Australia," Mr Rabbitt told the Newcastle Herald while in transit at Dubai Airport.
"Being 25 years since the last grand final, and being too young to fully appreciate it back then, I felt like it was a significant event I couldn't miss.
"It's also a great excuse to catch up with friends and family."
Mr Rabbitt actually grew up in Sydney, but became a Knights fan through his father, who is originally from Wallsend.
"My love of the Knights originates from my family, particularly my dad and grandfather, who are and were both passionate supporters," he said.
"I also love the community. The fans are super passionate and support their team through both the highs and lows."
