How Ya Dough'n began as a backyard pop-up during the COVID-19 period and has since evolved into a multi-location pizza brand with expansion plans underway. Founder Garett Goodman explains that the concept was initially built around a limited weekly menu offered through pre-orders, allowing the team to test demand and refine its recipes. "We started as a pizza pop-up out of our backyard during COVID," he says. "What began with 25 pizzas in the first week steadily increased to dozens more, eventually reaching hundreds as community interest accelerated."
According to Goodman, within months, the backyard operation was selling out within minutes of releasing its menu. The concept was straightforward: a focused menu built around a marinara pie known as the 'O,' and the 'OG,' which were the original rotating specialty creations. The rapid growth, from Goodman's perspective, signaled something more than novelty; it suggested that the community was responding to both flavor and experience.
