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Metal Hammer
Metal Hammer
Entertainment
Matt Mills

From Avenged Sevenfold to Neurosis and Stray From The Path, why more and more metal bands are surprise-releasing albums: “At what point do people critique success on sales rather than how big your balls are?”

Avenged Sevenfold in 2016.

You can say that you saw it coming, but you’d be a liar. On October 28, 2016, Avenged Sevenfold released their seventh studio album, The Stage. It had been rumoured for some time that the California chart-toppers were working on new music, in no small part due to a seemingly standalone single coming out in mid-October. But no one who woke up that morning truly expected to have 73 minutes of new music waiting for them.

To hear them tell it, Avenged surprise-released their progressive metal opus out of fatigue. Their last album, 2013’s Hail To The King, had a months-long rollout featuring online puzzles, a radio-ruling single and countless interviews. They were also in a legal battle with their former label Warner Bros and feared some kind of sabotage. Those fears were realised when friend and wrestler Chris Jericho ‘leaked’ a fake release date for The Stage and the label hurriedly announced an unauthorised Avenged best-of album to come out one week earlier. Long story short: they were sick of the industry’s shit, and they felt that their fans were, too.

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