Connection, the thing many of us crave at the core of our humanness, can now be accessed at our fingertips. Anytime, anywhere, with friends or with strangers. Providing you have a device and 4G, it’s never been easier to log on and connect.
The overwhelmingly accessible nature of technology also means that we, as individuals, have never been easier to access, too. The trend forecasting agency WGSN pinpointed 2026 as the year of “great exhaustion”, driven in part by excessive digital noise. I mean, it’s not really surprising, is it? The unclosed loops of WhatsApp chats, emails marked URGENT, social media DMs and missed calls – they all compound to create a never-ending cycle of notification debt, incurring guilt the longer you fail to reply.
