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The Times of India
The Times of India
World
TOI World Desk

From $40 To Global Brand: Daymond John turns side hustle into FUBU empire; family and hip-hop drive rise

Fubu Daymond John LL Cool J Queens Entrepreneurship Fashion Mortgages

Before Daymond John became a familiar face on Shark Tank, he was a young entrepreneur trying to turn a small idea into a clothing business, working from his mother’s home in Queens, New York. According to ABC News and a 2018 account of his career at RECon, the FUBU co-founder began with just $40 for fabric, eventually building a brand that generated more than $6 billion in global sales. His journey highlights how family support, resourcefulness and an understanding of popular culture helped transform a modest venture into a major name in hip-hop fashion.

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