Finding age-appropriate toys and puzzles for children is no child’s play. Like many Indian parents, Shalinee Ghosh and Krishna Kumar had a tough time finding games that had a connection with India when they were shopping for their pre-schoolers. Ten years ago, under their brand name FroggMag, they launched games, jigsaw puzzles, dominoes and activity boxes that draw inspiration from Indian art and heritage.
Today, the brand has accessories, home decor, jewellery, gifts and scarves. But their USP is undoubtedly the games and puzzles they create for children, which now include an exclusive collection for the National Museum, Delhi, and the Reitberg Museum in Zurich.
Shalinee, a graduate of the National Institute of Design, began by designing travel guides. Avid travellers, both she and Krishna Kumar felt that there was a huge gap in the segment for souvenirs from India. She says, “We started making souvenirs for tourists, products that tell a story about the country and her people.”
