A white poodle was unendingly rotating on a sleek black and white roundabout during Wednesday’s preview of Frieze in New York, showing his doe-eyed face and then his fluffy back to the fairgoers on an infinite loop. The sculpture titled Social Media (white poodle) (2023) by the Nordic duo Elmgreen & Dragset at the Milanese gallery Massimo de Carlo’s booth captures the hallucinatory spirit of stomping the aisles across an art fair. Booth after booth, art flows like a film roll. The seasoned attendees of a preview day however have long perfected the recipe of getting the most of a blockbuster affair: scan through the walls, chat with colleagues, and make sure to avoid circling around the same corner.
