Over half of Brits (55%) say they have received helpful life advice – from a local business owner, research has found.
More than a third (35%) of consumers, who frequent their local high street, would count at least one independent business owner as a friend – with hairdressers topping the list.
Coffee shops, newsagents, butchers, and the local pub, are also considered some of the friendliest small businesses on the high street.