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Matthew Ricketson, Professor of Communication, Deakin University

Friday essay: as the legacy media have dumbed down, The New Yorker has dumbed up

Like many, I entered The New Yorker through the cartoon door. The first cartoon I loved, and remember to this day, featured a New Yorker staple – two guys sitting in a bar – with one saying to the other: “I wish just once someone would say to me, ‘I read your latest ad, and I loved it’.”

For someone whose first job after university was an unhappy stint in an advertising agency, the cartoon was a tonic. They are still the first thing I look at when the magazine arrives by mail or the daily newsletter by email, and the first thing shared with my family. There have been around 80,000 published since the magazine’s first issue on February 25 1925.

I had discovered The New Yorker while studying literature at Monash University and writing an honours thesis on the playwright Tom Stoppard. The English drama critic Kenneth Tynan had written a long profile of Stoppard for the magazine in 1977, combining sharp insights into the plays, behind-the-curtains material from Tynan’s time as literary manager at the National Theatre (he bought the rights to Rosencrantz and Guildenstern are Dead in 1966) and slices of Stoppard’s life.

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