When I first came across friction-maxxing, I'd be lying if I said I didn't roll my eyes at another maxxing trend catching on. But then I looked into it, and although it seems slightly performative at first, it stands for everything we need right now.
From meme-ified news, AI slop, and doomscrolls worth of wasted time, to dupe culture, bedrotting, and impulse buying to keep up with the lifestyles portrayed on our screens, instant gratification is at an all-time high. This year's home wellness trends are fighting against this fast-paced rhythm of life, and friction-maxxing is one way to do it.
