Rochas isn't one of the more well-known French fashion houses. Kind of hard to wiggle your way into a neighborhood already occupied by the likes of Chanel, Christian Dior and Louis Vuitton. In an effort to shake things up, Rochas just announced that Alessandro Vigilante will take over the creative director role that's been open since Charles de Vilmorin's departure.
The Italian designer certainly has lots of experience. He's worked for everyone from Dolce & Gabbana to Gucci and even has his own brand. It will be interesting to see how Vigilante puts his own stamp on the brand's signature codes.
