A few days after they’d been trounced by an All-Indigenous team in February, Fremantle’s president addressed the faithful at Crown Perth. “This morning’s event is not just another routine AFL season launch,” Chris Sutherland said. “I think we are as ready as we’ve ever been to chase that cup. We definitely feel like the foundation is sound and we certainly think we’ve got nearly all the pieces in place. May the season be filled with moments of courage, connection and success. I’ve kept this speech very short because I’m actually done with talking. It’s time for action.”
The speech was short, but the message was clear – we’re ready, no more excuses, no more loser’s limp. It echoed thoughts of the CEO, the coach, the players and the wider commentariat. They were confident they had the right coach, the right list, the right age profile, and the right recruits.
