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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

FreeWheel Council, VAB Produce Checklist for Buying Premium Video

VAB
Mark McKee FreeWheel.

The FreeWheel Council for Premium Video and the VAB have produced a checklist for buying premium video, part of an effort to persuade advertisers to stick to quality programming as the move ad dollars to multiple screens.

As part of the checklist, the FreeWheel Council and the VAB are proposing a new, clear definition for premium video, based on research conducted by Comcast Advertising. They define premium video as “content delivered transparently, in a trusted, brand-safe environment, seen by real people within a high-quality viewing experience.”

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