Enterprise Nation and Amazon launch a new campaign to help small businesses become more resilient and focus on recovery following the pandemic. The events are designed to help entrepreneurs build a resilient business, raise funds and succeed in the digital economy in 2022.
The free bootcamps run through March and April. The first two events focus on some of the challenges women-founded firms face, with the events in April and May providing guidance for businesses that want to explore the opportunities of pop-ups and physical retailing. There will be a chance to hear from a range of expert guest speakers on topics including mindset, raising capital, live-stream retail, selling on Amazon, maximising pop-up spaces, visual merchandising, barcodes and data analytics. The bootcamps will be a mix of online and in-person events.
The Global Entrepreneurship Monitor’s recent report into fledgling businesses, found 12.6 percent of UK’s working age population were in the first three months of starting a business, a record number since the report began in the 1990s. Research commissioned by Amazon in 2021 showed that 81% of UK small and medium-sized enterprises (SMEs) had invested in digital skills in the previous 12 months, but three in four (78%) said they would value free training and skills to support their growth.
