Chocolate fans have been stunned by a new price mark up for Freddo bars, as the notorious budget treat has soared to nearly 50p in some stores.
The frog-shaped snack was introduced by Cadbury's in the 1990s at the steal-price of 10p, but since 2007 it has seen a number of hikes.
But today sweet-treat lovers face a near 400 per cent increase in the original price from one major retailer, who is now selling them at 49p a pop.