Fred Franzia once said that if you get a group of consumers together and have a blind tasting between his $2 wine and a $10 wine, most wouldn’t be able to taste the difference.
“If you can’t tell the difference or taste the difference, then why spend the money?” he said.
It’s a question he posed and acted on in a blind move of his own in the middle of the grape surplus of the early 2000s, creating his Charles Shaw line of wines priced at a mere $1.99 at Trader Joe’s stores.
