
In April 2005, The Simpsons featured an episode where Marge, embarrassed by her hometown’s reputation for being uneducated and uncultured, invites a world-famous architect to design a new concert hall for the city.
The episode cuts to the architect, Frank Gehry (playing himself), outside his house in Santa Monica, receiving Marge’s letter. He is frustrated by the request and crumples the letter, throwing it to the ground. Looking down, the creased and ragged paper inspires him, and the episode cuts to a model of his concert hall for Springfield, which copies the shape of the crumpled letter.