In the fragrance world, Francis Kurkdjian is in a league of his own. He started his career in 1995, eventually becoming famous for creating the wildly popular Le Male for Jean Paul Gaultier that same year. For decades he channeled his passion, eventually showing his devotion to perfume by founding fragrance house Maison Francis Kurkdjian in 2009 and later launching his bestseller, Baccarat Rouge 540.
Kurkdjian has a special approach to fragrance. While most perfumers focus on the notes and story, and then decide on a name, his method is the opposite. “Throughout my career, my approach to the creative process has always remained the same,” he says. “I start by naming a fragrance and that guides my road map for the story I am seeking to tell with a scent.”
