With just one year to go, France is getting ready for the summer Olympic games that will begin with an extravagant ceremony scheduled for 26 July 2024. While organisers race to finalise security details, French brands and sponsors are also putting their best foot forward to get their share of the action.
"When there was a tender for the Olympics in Paris, Doudou and Compagnie was the first to show up," Alan Joly, director of the French plush toy manufacturer, told RFI.
