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Radio France Internationale
Radio France Internationale
National
RFI

France seeks to force supermarkets to tackle 'scandalous' shrinkflation

France the European Commission European Union Bruno Le Maire BFMTV
Customers shop in a Carrefour supermarket in Montesson near Paris, France, on 13 September 2023. © REUTERS/Sarah Meyssonnier

Amid a cost-of-living crisis, France's government has notified the European Commission that it plans to introduce a new rule in 2024 requiring shops to inform consumers when products are subject to shrinkflation.

Shrinkflation – one of the buzzwords of 2023 – is the practice by manufacturers or distributors of reducing the quantity of a product sold without lowering the price, or even increasing it.

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