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France's leading international FIAC art fair ousted for Art Basel

The Grand Palais has housed Paris art fair FIAC almost every year since it was launched in 1974. © AFP/Thomas Samson

The French art world was shaken this week by news that Art Basel's owner, the Swiss firm MCH, has swooped in to replace France's own, long-running FIAC international art fair. The decision has brought into question the future of small art galleries in Paris.

Wednesday's decision comes at a time when Paris has been re-establishing its place as a pre-eminent centre for art in the world, boosted by new museums and the impact of Brexit on its main rival London.

FIAC (Foire Internationale d'Art Contemporain) has been running for nearly half a century as France's leading international art fair at the Grand Palais, the illustrious glass-and-steel exhibition hall on the Champs-Elysees.

But the Paris fair has lost its slot for the next seven years following a surprise bid last November from Art Basel, the international market-leader that is part-owned by billionaire investor James Murdoch, that already holds annual fairs in Basel, Miami and Hong Kong.

The French RMN-GP authority that oversees several museums including the Grand Palais, responded by putting FIAC's October dates up for tender along with the Paris Photo fair in November, both owned by French-Dutch group RX.

On Wednesday, the authority announced its decision to grant the art fair slot to Art Basel's owner, the Swiss firm MCH.

Paris Photo fair will, however, remain in RX's hands.

'Art market dynamism'

James Murdoch, son of media mogul Rupert, holds a controlling stake in MCH, and was reportedly a key driver behind the takeover move in Paris.

"James Murdoch is very enthusiastic about this project. He will help us in every way possible," Art Basel's global director Marc Spiegler told French news agency AFP.

"No other town in Europe has this combination of art market dynamism and cultural importance," he added.

"We want to make a very strong fair at the highest international level and create ties with different cultural sectors such as cinema, fashion, music and design."

FIAC had warned of the "danger" of handing its slot to a huge global player like Art Basel.

Parisian small galeries

The decision worries small galleries in Paris, who were strongly supported by FIAC which ran around a third of the exhibition slots every year.

"It is part of a wider shake-up of the ground, beyond just France, with a concentration in the hands of the big players," said Marion Papillon, head of the Paris galleries association.

Visitors look at artworks presented by the "Templon" gallery, including a sculpture (R) by French artist Prune Nourry, during the Contemporary Art International Fair (FIAC), at the Grand Palais in Paris on October 21st, 2021.
Visitors look at artworks presented by the "Templon" gallery, including a sculpture (R) by French artist Prune Nourry, during the Contemporary Art International Fair (FIAC), at the Grand Palais in Paris on October 21st, 2021. © AFP/Christophe Archambault

Chris Dercon, president of RMN-GP, said there was pressure from gallery owners, collectors and artists to come up with more innovative models for art fairs.

"Nothing can compare to Art Basel's address book at a time when Paris is regaining a strong place globally in contemporary art," he said.

RMN-GP insisted that the new fair would not be "just a satellite of the Basel fair" and that it will have its own branding, yet to be decided.

They also vowed to ensure that the price of a stall at the new fair "would not explode" for local galleries.

FIAC attracted 75,000 visitors during its last full edition in 2019, and 46,000 for a reduced edition in October 2021 due to the Covid pandemic and refurbishment of the Grand Palais.

The 2022 and 2023 editions of the fair will be held in the temporary Grand Palais behind the Eiffel Tower, before moving to the original site after work is completed.

(with AFP)

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