France's Hyères Festival: Spotlight on the runners-up at the fashion contest

Finnish designer Juha Vehmaanperä. © Pascal Mourier

We all know the drill: the winners of prestigious fashion prizes are lauded by all, showered with flowers and thrust into the limelight. But what about the other finalists, who go home empty handed? At the 37th edition of the Hyères International Fashion Festival, 10 designers made it to the final round. Only three won prizes, so we decided to give the floor to the other seven, all of them fiercely creative and determined to make their mark on the fashion industry.