Europe’s supermarkets are going to war with major suppliers in a battle over “shrinkflation.” But two of the biggest chains appear to be at odds over how they most effectively strongarm companies like Unilever and PepsiCo into dropping prices.
The chairman of E.Leclerc, France’s biggest supermarket chain, has vowed to keep stocking PepsiCo products on the group’s shelves days after appearing to back his main competitor’s plan to scrap the products over rising prices.
