
French premium brand DS has struggled to make headway in the fiercely competitive premium car market since its separation from Citroen in 2014. Only now are models like the new DS No.8 and DS No.4 looking like real rivals to the established German brands.
However, speaking exclusively to The Independent at the launch of the new DS No.4, DS CEO Xavier Peugeot hinted that a Tesla Model Y rival is next on the cards for his brand.