When I interviewed Nirav Patel, the CEO of modular laptop startup Framework in May 2023, he briefly mentioned the growing importance of small and medium businesses. Little did I know that the company nearing the launch of a new scheme that targets SMB, enterprises and freelancers.
The company had been running pilots with a number of small and medium size businesses over the last two years. What it found was that in many cases, the decision maker around computing purchases is themselves an enthusiast and sees the importance of what Framework has solved with its products. One of the core draws for small businesses is the ability to fix and upgrade its employees' laptops easily right on the spot, minimizing downtime.
